An important aspect of SEO is the right agency build your website so that both users and robots of the search engines can easily understand. Although search engines have become more flexible, but we still do not see and understand a website as people. SEO helps the search engines understand the content of each page is about what, and how it is useful for users.
A common debate about SEO
We regularly hear comments like this:
“No one engineer smart to build a search engine that requires websites to comply with those rules or specific guidelines to be ranked or indexed. Anyone with more brains also want a system that can crawl any architecture, analyzes any code complex or imperfect, and still be able to figure out how to return relevant results, not the system is optimized by the search marketing specialist qualifications. ”
But let’s wait …
Imagine posting a picture of a dog carrier. A human can describe it as “a dog of medium size, black, much like dogs Lab, playing tag in the park.” Meanwhile, the search engine best in the world will be very hard to understand the picture. So how do you a search engine can understand the picture? Fortunately, SEO allows webmasters can provide suggestions for tools to understand the content. Actual supplement a proper structure to your content is essential in SEO.
Understand the capabilities and limitations of the search engine allows you to build, format, and content annotation by your site that search engines can digest. Without SEO, a website can become invisible to the search engines.
Technological limits of search engines
All the major search engines operate on the same principles, as explained in Chapter 1. The automatic search beetles crawling the site, track links, and index content on the database system giant. We accomplish this with artificial intelligence, but modern search technology is not the power it all. There are many technical limitations caused significant problems in both the import and ratings. We list these limits most common below:
Problem crawl and index data
The form online: the search engines are not good at completing the form online (such as login), and so any any content contained behind them will not be found.
Sites Repeater: the website using a CMS (content management system) often create versions repetition of the same page; this is a big problem for the search engine find the complete original content.
Locked in the code: the error in the instructions crawl the web (robots.txt) can block completely the search engines.
Poor link structure if the link structure of a website confusing for the search engines, the search engines will not find the content of this website; or, if this site is crawled, the singular content displayed can be considered unimportant by the index of the tool.
Content no words: although the search engines is becoming increasingly better at reading the text formatting is not HTML, but the content of the media formats large is still difficult for search engines analysis. This includes the text in Flash files, pictures, video, audio, and plug-ins.
These terms are not common: the content is written in terms that are not common that people often use to search. For example, writing about “food refrigeration unit” while users actually search for “refrigerator”.
Language and the subtitles are internationalization: for example, “color” and “color”. When in doubt, check the user looking for something and use those words for your content.
Locate unreasonable: aim your content in Poland while the majority of users will visit your website, then back to Japan.
These symbols confused context: for example, the title of your blog post is “the most delicious Mexican Coffee” but post back on holiday resorts in Canada which serves delicious coffee. These mixed messages would create confusing signals to the search engines.
Ensure your content is seen
Get the technical details of the standard search site exactly right is very important, but once the basic principles had been done, you need to promote your content. The main tools we did not have any way to measure the quality of the website content. Instead, they rely on the parameters of relevance and importance, and they measure the parameters based on the tracking of users: users search for something, the response like, comment out the stars , and where they go. So you can not just build a website and write content perfect or; you also have to do so that your content is share and talk about.