The search engines are limited in how to crawl and analyze website content. A website is never the same for you and me as well as for a search engine. In this section, we will focus on specific technical aspects of the construction (or adjusted) to our site is made for both people and search engines. With Objavi programmers, information architects and designers of you, to all the parts related to building a website can catch the problem.
Content can index
To get good rankings in the ranking of search engines, the most important content you must be formatted as HTML text. Images, Flash files, Java code behavior, and other non-text content is often ignored or worth less by crawlers of search engines, although the technology has developed so much crawling. The easiest way to ensure words or sentences that you present to visitors the search engines see is to put them in writing HTML on your site. However, there have been innovative approaches for those who desire the better format or style visualization:
Looking at your website through the eyes of the search engines
Many sites have problems with the content can index, so the test is needed twice. By using tools such as Google’s cache of, SEO-browser.com, and MozBar you can see elements of your content is displayed and can index on the search engines. Take a look at Google’s text cache of the page you’re reading. You can see the difference it like?
Whoa! We looked like this it?
Use Google cache, you can see the eyes of a such a search engine. Home of JugglingPandas not contain all the information rich that we are seeing. This makes the search engines difficulties in analyzing the relevance.
Hey, where so interesting?
Uh oh … thanks to Google cache, we can see that this site is a piece of barren wasteland. There is not even a single word on this page tells us that it contains Ax Battling Monkeys. This page is built entirely in Flash format, but sadly, this means that the search engines can not index any content of this word, or even a link to the game yet. With the text without any HTML, web pages will not rank well in search results.
What to do not only check text content but also use SEO tools to check carefully the pages you’re building the search engine found or not. This is similar to your image, and as you can see below, and also for the links.
The link structure can crawl is
Just as the search engines need to see content to list the pages in the index, the keyword of their huge, we also need to see the link to be able to identify content. A link can crawl structure is – is structured to allow crawlers scan the way of a website – is indispensable for the search engines find the very latest on a website pages. Hundreds of thousands of websites have significant mistakes in structuring their positioning in the way the search engines can not reach, making it difficult for possibilities are listed in the index of search engines.
Below, we illustrate how this problem occurs:
In the above example, the Google crawler has to be page A to page B and see links and E. However, although C and D may be important pages on the website, there is no way to crawlers are these pages (or knowing they exist). This is because there are no links can crawl directly to the page C and D. As far as what Google sees, the page does not exist! Content, identify good keywords and smart marketing strategy can not make up the difference if the crawler can not reach your page first.
The registration request form
If you require users to complete an online form before accessing a certain content, there are many possibilities that the search engines will not always see that the page is secure. Forms include secure login password or a survey. In both cases, the search crawler will not usually register on the form, so any content or links that could be through a form access are becoming invisible to the search engines.